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Strategic Management of Technological Innovation

Name: Strategic Management of Technological Innovation
Brand: McGraw-Hill Education
SKU: ByrdShop_1259539067
Price: 46.76 USD
Availability: InStock

paperback – January 21, 2016

by Schilling, Melissa

$46.76 USD

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ISBN-13: 9781259539060 ISBN-10: 1259539067

Publisher

McGraw-Hill Education

Binding

paperback

Published

January 21, 2016

Weight

1.1 lbs

Dimensions

23.10×1.30×19.80 cm

About this book

Strategic Management of Technological Innovation by Schilling, Melissa. paperback edition. ISBN: 9781259539060.

Analyze. Formulate. Implement. Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.