Strategic Management: Text and Cases

About this book

Strategic Management: Text and Cases Tenth edition written by authors Dess McNamara Eisner and Lee continues its tradition of being readable relevant and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability ethics globalization entrepreneurship and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4) entrepreneurial strategy and competitive dynamics (Ch. 8) and fostering entrepreneurship in established organizations (Ch. 12). This version includes the all the text and 38 cases.