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Strategic Marketing for Educational Institutions

Name: Strategic Marketing for Educational Institutions
Brand: PEARSON EDUCATION
SKU: ByrdShop_0136689892
Price: 94.27 USD
Availability: InStock

paperback – January 1, 1995

by Kotler, Philip

$94.27 USD

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ISBN-13: 9780136689898 ISBN-10: 0136689892

Publisher

PEARSON EDUCATION

Binding

paperback

Published

January 1, 1995

Weight

1.8 lbs

Dimensions

24.10×3.20×16.50 cm

About this book

Strategic Marketing for Educational Institutions by Kotler, Philip. paperback edition. ISBN: 9780136689898.

Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.