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Strategic Marketing Problems: Cases and Comments, 13th Edition

Name: Strategic Marketing Problems: Cases and Comments, 13th Edition
Brand: Prentice Hall
SKU: ByrdShop_0132747251
Price: 351.18 USD
Availability: InStock

hardcover – August 12, 2012

by Robert A. Peterson

$351.18 USD

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ISBN-13: 9780132747257 ISBN-10: 0132747251

Publisher

Prentice Hall

Binding

hardcover

Published

August 12, 2012

Weight

3.4 lbs

Dimensions

27.90×3.00×22.10 cm

About this book

Strategic Marketing Problems: Cases and Comments, 13th Edition by Robert A. Peterson. hardcover edition. ISBN: 9780132747257.

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.