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Strategic Marketing Problems: Cases and Comments

hardcover – January 1, 2009
by Kerin, Roger A.
$82.97 USD
$82.97 USD
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ISBN-13: 9780136107064 ISBN-10: 0136107060
Publisher
PEARSON EDUCATION
Binding
hardcover
Published
January 1, 2009
Weight
3.7 lbs
Dimensions
28.60×3.20×22.20 cm

About this book

Strategic Marketing Problems: Cases and Comments by Kerin, Roger A.. hardcover edition. ISBN: 9780136107064.

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned. Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy MARKET: Relevant information and case studies for marketing executives and professionals.