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Strategic Planning for Design Firms

PaperbackMay 1, 2007
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ISBN-13: 9781419539541 ISBN-10: 141953954X
Publisher
Kaplan
Binding
Paperback
Published
May 1, 2007
Weight
0.7 lbs
Dimensions
22.90×1.80×15.20 cm

About this book

Strategic Planning for Design Firms by Kogan, Raymond. Paperback edition. ISBN: 9781419539541.

A comprehensive guide to strategic planning for design professionals dedicated to the built environment architects, engineers, environmental consultants, landscape architects, interior designers, and planners. Using real-life examples in a clear, accessible format, Strategic Planning for Design Firms will help leaders and owners understand the concepts of strategic planning and how to use them to complete a strategic planning process in their own firms. The guide is organized into three distinct sections: 1. The Strategic Planning Process: Why does my firm need a strategic plan? 2. How can I ensure its success? The Six Elements of a Strategic Plan: How to prepare a sound strategic 3. The Major Issues of Strategic Planning: What issues are likely to arise in the strategic planning process?