Strategic Renaissance: New Thinking and Innovative Tools to Create Great Corporate Strategies Using Insights from History and Science

About this book

If your company needs to develop a more scientific strategic approach - one thats sophisticated and creative yet rigorous and results-oriented - this book is for you. Youve probably discovered that the old strategic approaches including the pet concept of sustainable competitive advantage just arent working. Traditional companies - maybe yours? - find themselves being pushed into risky mergers and other catch-up moves to stay afloat in roiling seas. The preferable way is to set your own course by systematically creating and exploiting opportunity. That is what visionary thinkers have always done and its what Strategic Renaissance shows you how to do. This guide is packed with models of corporate strategies based on revolutionary concepts drawn from science philosophy military and political history and business history - strategies with surprising lessons for your organizations success. Evan M. Dudik shows you how to apply the key elements of great business strategy. Youll learn how to objectively assess business conditions (be prepared to trash most of what you know about market research!) formulate and test a resulting if-then hypothesis and proceed with strategies that can truly change your companys direction. Here are all the tools you need to analyze your companys current strategic efforts and create new ones with greater chances to succeed.