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Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More

Paperback – July 22, 2011
by Marsh, Charles
$27.40 USD
$27.40 USD
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ISBN-13: 9780205031979 ISBN-10: 0205031978
Publisher
Pearson Education
Binding
Paperback
Published
July 22, 2011
Weight
1.0 lbs
Dimensions
22.30×23.20×1.40 cm

About this book

Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More by Marsh, Charles. Paperback edition. ISBN: 9780205031979.

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.