Home › System1 - Unlocking Profitable Growth
1 1

System1 - Unlocking Profitable Growth

paperback – January 1, 2017
by Tom Ewing
$84.00 USD
$84.00 USD
Sale Sold out
Shipping calculated at checkout.
Secure Checkout
Quality Guaranteed
New In Stock
ISBN-13: 9780995594012 ISBN-10: 0995594015
Binding
paperback
Published
January 1, 2017
Weight
1.2 lbs
Dimensions
0.00×0.00×0.00 cm

About this book

System1 - Unlocking Profitable Growth by Tom Ewing. paperback edition. ISBN: 9780995594012.

Human beings make decisions in two ways. One is slow, deliberate and calculating. The other is fast, instinctive and emotional. And the fast one is in the driving seat. Psychologists call is System 1. This book shows how businesses can achieve profitable growth by devising their marketing for System 1 decision-making. It reveals how designing for System 1 can unlock success across innovation, advertising, brand building and shopper marketing. It brings together years of work on how people buy, and how to get them buying you.