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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)

Name: Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Brand: Prentice Hall
SKU: ByrdShop_0130957011
Price: 21.77 USD
Availability: InStock

paperback – June 25, 1998

by Hahn

$21.77 USD

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ISBN-13: 9780130957016 ISBN-10: 0130957011

Publisher

Prentice Hall

Binding

paperback

Published

June 25, 1998

Weight

1.1 lbs

Dimensions

22.80×1.60×15.40 cm

About this book

Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics) by Hahn. paperback edition. ISBN: 9780130957016.

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.