Tested advertising methods

Name: Tested advertising methods
Brand: Prentice-Hall
SKU: ByrdShop_0139069097
Price: 226.48 USD
Availability: OutOfStock

hardcover – January 1, 1975

by John Caples

$226.48 USD

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ISBN-13: 9780139069093 ISBN-10: 0139069097

Publisher

Prentice-Hall

Binding

hardcover

Published

January 1, 1975

Weight

1.4 lbs

Dimensions

2.50×15.70×23.10 cm

About this book

Tested advertising methods by John Caples. hardcover edition. ISBN: 9780139069093.

A legend in advertising for more than 60 years, John Capless classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.