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Tested Advertising Methods (Business Classics Series)

hardcover – January 1, 1997
by Hahn, Fred E.
$65.02 USD
$65.02 USD
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ISBN-13: 9780132446099 ISBN-10: 013244609X
Publisher
Prentice Hall
Binding
hardcover
Published
January 1, 1997
Weight
1.5 lbs
Dimensions
24.10×3.20×15.90 cm

About this book

Tested Advertising Methods (Business Classics Series) by Hahn, Fred E.. hardcover edition. ISBN: 9780132446099.

Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful. Youll learn why some ads work, and why others fail. Youll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.