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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

Name: The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Brand: HarperCollins Children's Books
SKU: ByrdShop_088730592X
Price: 27.20 USD
Availability: InStock

hardcover – January 1, 1993

by Ries, Al

$27.20 USD

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ISBN-13: 9780887305924 ISBN-10: 088730592X

Publisher

HarperCollins Children's Books

Binding

hardcover

Published

January 1, 1993

Weight

0.7 lbs

Dimensions

22.90×2.50×14.60 cm

About this book

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Ries, Al. hardcover edition. ISBN: 9780887305924.

Marketing consultants reveal the twenty-two laws of marketing--including the Law of the Mind and the Law of Hype--offering hundreds of examples of what has worked and what has not in the international marketplace. 75,000 first printing. $75,000 ad/promo. Tour.