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The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,

Name: The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,
Brand: My Store
SKU: ByrdShop_0071410937
Price: 247.58 USD
Availability: InStock

Paperback – January 21, 2003

by Higgins,Denis

$247.58 USD

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ISBN-13: 9780071410939 ISBN-10: 0071410937

Binding

Paperback

Published

January 21, 2003

Weight

0.5 lbs

About this book

A McGraw-Hill Advertising Classic "What makes a great advertisement?" Nearly four decades ago an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.