The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television

About this book

Praise for The Billion Dollar BET "In a gripping narrative that is both inspirational and cautionary Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of reporting without Johnsons cooperation Pulley shows what it really takes to get ahead in America today and in doing so provides as valuable a cultural as business history." --James B. Stewart Pulitzer Prize-winning journalist and bestselling author of DisneyWar Den of Thieves and Heart of a Soldier "Like or dislike? Agree or disagree? Bob Johnsons richly varied and fascinating life presses you against the window that Brett Pulley opens widely." --Bernard Shaw retired CNN anchor "Through his BET network Bob Johnson reached the pinnacle of capitalism the billionaire boys club in the spirit of legions of driven American moguls . . . Veteran business journalist Brett Pulley peels back the layers of this fascinating and complex entrepreneur." --Teri Agins Senior Special Writer the Wall Street Journal and author of The End of Fashion: How Marketing Changed the Clothing Business Forever