The BMW Story: A Company in Its Time
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About this book
The BMW is one of the most respected cars in the world for style performance and reliability while the company is universally acknowledged as being one of the most creative and technologically advanced in the auto industry. This is the story of BMW from its foundations as the Bavarian Motor Works in 1916 up to the present day. The post-war rise of BMW exemplifies many of the qualities and methods which have made German business so successful.
