The Brain: Everything You Need To Know

The Brain: Everything You Need To Know by New Scientist. hardcover edition. ISBN: 9781473629370.

Join New Scientist on a mind-expanding rollercoaster ride through intelligence, creativity, your unconscious and beyond. Congratulations! Youre the proud owner of the most complex information processing device in the known universe. The human brain comes equipped with all sorts of useful design features, but also many bugs and weaknesses. Problem is you dont get an owners manual. You have to just plug and play. As a result, most of us never properly understand how our brains work and what theyre truly capable of. We fail to get the best out of them, ignore some of their most useful features and struggle to overcome their design faults. Until now, that is. Featuring witty essays and fascinating "try this at home" experiments,New Scientist take you on a journey through intelligence, memory, creativity, the unconscious and beyond. From the strange ways to distort what we think of as "reality" to the brain hacks that can improve memory,The Brain: A Users Guide will help you understand your brain and show you how to use it to its full potential.