The Business of Coaching

About this book

You may be an expert coach but converting your expertise into a successful coaching practice takes a whole new set of skills. Whether youre considering the possibility of coaching or you already have a practice this book shows you how to become as good at running your business as you are at coaching. This book provides comprehensive practical guidance on the essentials of establishing growing and managing a coaching business. Included in the workbook (email the author to receive the PDF workbook) youll find an abundance of valuable resources information tips techniques plus activities and exercises to jumpstart your business. Sections in this book include: Being an Empowered Business Owner Your Business Vision and Plan Collaboration and Partnering Which Business Structure? (US only) Understanding Insurance (US only) Other Government Hoops (US only) Managing Your Money Dealing with Business Taxes (US only) Choosing Retirement Plans (US only) The World of Marketing Attracting Clients Effective Networking Claiming Your Niche Crafting Your Brand Marketing Materials The Transition to Self-Employment