The Business of Film: A Practical Introduction (American Film Market Presents)

About this book

The updated second edition of this text introduces readers to the business of film at every stage of the filmmaking lifecycle from planning and production to distribution. Authors Paula Landry and Stephen R. Greenwald offer a practical hands-on guide to the business aspects of this evolving industry exploring development financing regional/global/online distribution business models exhibition multi-platform delivery marketing film festivals production incentives VR/AR accounting and more. The book is illustrated throughout with sample financing scenarios and charts/graphics and includes detailed case studies from projects of different budgets and markets. This new and expanded edition has further been updated to reflect the contemporary media landscape including analysis on major new players and platforms like Netflix Amazon Google and Vimeo shifting trends due to convergence and disruption from new technology as well as the rise of independent distribution and emergent mobile and online formats. An eResource also includes downloadable forms and templates PowerPoint slides quizzes and test banks and other additional resources.