The Business of Sports 2nd Edition
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About this book
The Business of Sports Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It covers professional Olympic and collegiate sports and highlights the major issues that impact each of these broad areas. The Second Edition provides insight from a variety of stakeholders in the industry and covers the major business disciplines of management marketing finance information technology accounting ethics and law. Each chapter features concise introductions a broad range of focused readings and targeted discussion questions and graphs and tables to convey relevant financial data and other statistics.
