The Campaign Manager: Running and Winning Local Elections (Third Edition)

About this book

The Campaign Manager is a clear and concise must-have handbook that is based on the authors three terms as mayor of Ashland Oregon and her numerous successes in managing campaigns. Supportive of both candidates and issues this handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing funding and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples anecdotes and illustrations. Included is in-depth information on assembling campaign teams precinct analysis canvassing and dealing with the media. The Campaign Manager is an encouraging lucid presentation of how to win elections at the local level. Thoroughly revised and updated this new edition now covers campaign technology methods in every chapter and includes expanded material on direct mail effective yet inexpensive television spots and how to get the most reach for your campaign dollar. Also included are updates on working vote-by-mail elections for better results organizing your database for campaign workers and donors and fighting negative campaigns.