The CEO's Digital Marketing Playbook: The Definitive Crash Course and Battle Plan for B2B and High Value B2C Customer Generation

About this book

"Kick-ass marketing book ofthe year...blunt brash and beneficial." - The Globe and Mail 2019. In this "in-depthand winningly frank marketing manual" (Kirkus Reviews 2019) LevelAgency CEO Tom Donohoe lays out the definitive digital direct marketingplaybook that every company on Earth needs to deploy in the 21st Century. "Thomas J. Donohoeoffers a highly informative step-by-step guide to his preferred methods ofleveraging social media and online marketing and advertising tools" (BlueInk Review 2019) Unlike the hundreds ofbooks about social media or online advertising concepts this step by stepguide lays out every strategy and tactic that is essential to achieving thesingle greatest achievement in marketing: driving new customers and doing soprofitably. This book is written for: Every CEO CMO and C-level executive responsiblefor revenue in the 21st Century Every marketing professional Every small business owner and entrepreneur Why? Because every CEO from startup toFortune 100 needs to understand every concept in this book or risk bleedingmoney and opportunity which 99% are doing whether they know it or not. Everymarketing professional and small business owner needs to embrace the tacticslaid out or risk being bad at their job of profitable customer generation andbest practice marketing. And every marketingprofessional needs to get better or risk their next promotion to someone whois chasing after their job. In just over 200 pages every business professional can become a smart customer generation focused digital marketer by following this playbook.