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The Codes of Advertising

paperback – June 25, 2014
by Jhally, Sut
$27.60 USD
$27.60 USD
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ISBN-13: 9780415903530 ISBN-10: 041590353X
Publisher
Routledge
Binding
paperback
Published
June 25, 2014
Weight
0.7 lbs
Dimensions
23.40×1.40×15.60 cm

About this book

The Codes of Advertising by Jhally, Sut. paperback edition. ISBN: 9780415903530.

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.