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The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc.

hardcover – January 1, 1980
by J.C. Louis
$29.41 USD
$29.41 USD
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ISBN-13: 9780896960527 ISBN-10: 0896960528
Publisher
Brand: Everest House
Binding
hardcover
Published
January 1, 1980
Weight
1.7 lbs
Dimensions
3.60×15.20×23.60 cm

About this book

The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc. by J.C. Louis. hardcover edition. ISBN: 9780896960527.

A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing