The Coming of the Body

About this book

In this startling new work Herv Juvin argues that developments in medicine and science are redefining what it means to be human. Living longer than ever before and yet increasingly obsessed with longevity and youth the people of the Western world face an existence disconnected from need suffering and timeand they are losing their moral compass in the process. New industries have sprung up to promote plastic surgery sex-free reproduction fitness fads and bizarre diets. Behind this commercial activity is an ideology sympathetic to both eugenics and euthanasia and dreaming of immortality. In this radically changed world young people inhabit a digitalized virtual environment at a far remove from the vital experiences of the body. Juvins central message is a sinister paradox: what communism set out to do and disastrously failed to achieve capitalism is in the process of realizingthe discredited messianic goal of reinventing humanity.