The Complete Guide to Competitive Intelligence (Fifth Edition)

About this book

The Complete Guide to Competitive Intelligence is an invaluable source for the CI professional. Far-ranging in scope comprehensive in detail it establishes a blueprint for conducting the entire competitive intelligence process from start to finish. This 168-page book provides you with all the methodology necessary to gather and analyze intelligence establish networks conduct intelligence interviews and more. Plus it offers detailed instruction on designing and implementing a corporate CI process that can operate as an integral function of a corporation company division or an individual business unit.