The Copy Book: How 32 of the World's Best Advertising Writers Write Their Advertising
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About this book
In 1995 we assembled the industrys finest wordsmiths to publish a book on the art of writing for advertising. Almost twenty years later the D&AD Copy Book remains an unsurpassed bible for the most challenging field of advertising packed full of exemplary creative copy and key lessons in the production of persuasive words. Today weve joined forces with TASCHEN to bring you a digital edition of this publication specially updated with outstanding examples of the art of advertising copy from the last decade. To celebrate the digital release weve selected a handful of our favourite essays from the book to share with you starting with the piece below by founder and former Creative Director of HHCL Steve Henry.
