The Copy Workshop Workbook

The Copy Workshop Workbook by Bendinger, Bruce. Paperback edition. ISBN: 9781887229395.

WELCOME TO THE REVOLUTION. HANG ON! We have an evolution thats a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. Its happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe youve noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this ones inside your computer.THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. Youll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice youll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready.