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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

Name: The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Brand: Dodd Mead
SKU: ByrdShop_0396085466
Price: 89.64 USD
Availability: InStock

hardcover – January 1, 1985

by Bly, Robert W.

$89.64 USD

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ISBN-13: 9780396085461 ISBN-10: 0396085466

Publisher

Dodd Mead

Binding

hardcover

Published

January 1, 1985

Weight

1.2 lbs

Dimensions

0.00×0.00×0.00 cm

About this book

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells by Bly, Robert W.. hardcover edition. ISBN: 9780396085461.

Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work