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The corporate personality: An inquiry into the nature of corporate identity

Name: The corporate personality: An inquiry into the nature of corporate identity
Brand: My Store
SKU: ByrdShop_0831717807
Price: 61.50 USD
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About this book

The Corporate Personality: An Inquiry into the Nature of Corporate Identity. In this volume a leading consultant and practitioner in the field of corporate design teaches a basic understanding of what it takes to research design and implement a corporate identity program.