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The Creative Attitude: Learning to Ask and Answer the Right Questions

hardcover – July 14, 1988
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ISBN-13: 9780026071703 ISBN-10: 0026071703
Publisher
SCRIBNER
Binding
hardcover
Published
July 14, 1988
Weight
1.7 lbs
Dimensions
0.00×0.00×0.00 cm

About this book

The Creative Attitude: Learning to Ask and Answer the Right Questions by Roger C. Schank. hardcover edition. ISBN: 9780026071703.

Discusses the nature of creativity, argues that, too often, we rely on formulaic thinking, and looks at creativity in business, thought patterns, and innovation