The Creative Attitude: Learning to Ask and Answer the Right Questions
hardcover
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July 14, 1988
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ISBN-13: 9780026071703
ISBN-10: 0026071703
About this book
The Creative Attitude: Learning to Ask and Answer the Right Questions by Roger C. Schank. hardcover edition. ISBN: 9780026071703.
Discusses the nature of creativity, argues that, too often, we rely on formulaic thinking, and looks at creativity in business, thought patterns, and innovation
