The Creative Thinker's Toolkit

About this book

People are born creative geniuses right? With a special gene that endows them with inventiveness the rest of us only wish we had? According to the latest scientific research thats hardly the case at all. In turns out anyone can be creative. You just have to know how to think creatively. In todays hyperactive worldwhere bold new challenges can seem to bring about the same stale answerscreative thinking is more important than ever. And its about more than just writing a novel or composing a piece of music. Creative thinking involves taking a broader more imaginative approach to analyzing and solving the everyday challenges we all face whether in the office or at home. Because creativity is a set of skills that anyone can improve you can learn how to wield the same research-based tools and techniques that todays creative people use in their own work. All you need is an open mind a determination to succeed and The Creative Thinkers Toolkit. Award-winning Professor Gerard Puccio of Buffalo StateThe State University of New Yorkan expert in creative thinking and a consultant to individual clients and large companieshas crafted 24 lectures that take you step-by-step through the creative-thinking process and that use real-world scenarios to show you this vital skill in action. Whether you want to overcome writers block look at your career with a fresh perspective solve a complex business problem introduce a new idea to the marketplace or figure out the best way to resolve a tense argument Professor Puccios course will give you everything you need so that when other people are dodging lifes challenges youre uncovering the potentially successful opportunities theyll have missed.