The Crisis Manager (Routledge Communication Series)

About this book

Responding to the era of crises in which we now live The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global author Otto Lerbinger helps readers understand the approaches and ways of thinking required for successful crisis management in todays world. As no organization or individual is immune from crisis he guides managers to make good decisions under conditions of high uncertainty and to consider the interests not only of stockholders but also of a wide variety of stakeholders. With a focus on the threat of crises to an organizations most valuable asset its reputation The Crisis Manager covers: Preparation for crisis including crisis communication planning Physical crises natural biological and technological "Human climate" crises stemming from targeted attacks on an organizations policies actions or physical holdings Crises due to management failure including mismanagement skewed values deception and misconduct New to this second edition are the use of social media in crisis management and chapters on image restoration strategies and crises stemming from mismanagement as well as a comprehensive updating of the entire work. Real-world case studies provide examples of what worked and what did not work and the reasons why. Written for present and future crisis managers in all types of businesses and organizations this resource will be required reading for students in public relations business and management as it prepares them for their crucial roles as decision makers.