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The Culting of Brands: When Customers Become True Believers

Name: The Culting of Brands: When Customers Become True Believers
Brand: Portfolio
SKU: ByrdShop_1591840279
Price: 21.56 USD
Availability: InStock

hardcover – June 3, 2004

by Atkin, Douglas

$21.56 USD

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ISBN-13: 9781591840275 ISBN-10: 1591840279

Publisher

Portfolio

Binding

hardcover

Published

June 3, 2004

Weight

1.0 lbs

Dimensions

23.80×2.40×16.00 cm

About this book

The Culting of Brands: When Customers Become True Believers by Atkin, Douglas. hardcover edition. ISBN: 9781591840275.

An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. 35,000 first printing.