The Dawn of Technicolor: 1915–1935

The Dawn of Technicolor: 1915–1935 by Pierce, David. hardcover edition. ISBN: 9780935398281.

Published to coincide with Technicolors centennial in 2015, The Dawn of Technicolor recounts the beginnings of one of the most widely recognized names in the American film industry, reconstructing the companys early years from a wealth of previously unavailable internal documentation, studio production files, contemporary accounts and unpublished interviews. Following its incorporation in 1915, Technicolor developed a series of two-color processes as necessary steps toward full-color photography and printing. Despite success in the laboratory and in small-scale production, the company was plagued by repeated disappointments. With the support of patient investors and the visionary leadership of Herbert T. Kalmus, Technicolor eventually prevailed against daunting odds to create the only commercially viable color process for motion pictures. The Dawn of Technicolor investigates these vital make-or-break years, as the firm grew from a small team of exceptional engineers into a multimillion-dollar corporation. The authors chart the making of pivotal films in the process, from the troubled productions of Ben-Hur (1925) and The Mysterious Island (1926-29), to the early short films in Technicolors groundbreaking three-color process: Walt Disneys animated Flowers and Trees (1932) and the live-action La Cucaracha (1934). The book spotlights the talented engineers and filmmakers associated with Technicolor and the remarkable technical innovations that finally made color films practical, changing the film industry forever. Lavishly illustrated with more than 400 reproductions, it includes a comprehensive annotated filmography of all two-color Technicolor titles produced between 1917 and 1937.