The Dentsu Way: Secrets of Cross Switch Marketing from the Worlds Most Innovative Advertising Agency
Couldn't load pickup availability
About this book
The breakthrough marketing strategy from the worlds most innovative advertising agency One of the largest and most successful advertising companies in the world Dentsu has pioneered a sophisticated new cross-communication strategy--and now its being revealed for the first time. In a world saturated with marketing messages making your offering relevant is your biggest challenge. Dentsus Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: Explains Dentsus 110-year history and unique service structure as well as its broad range of business fields Introduces ten case studies of successful campaigns which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST Provides nine of Dentsus newest original tools and analysis methods Gain broader more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.
