The Designful Company: How to Build a Culture of Nonstop Innovation

About this book

The complex business problems we face today cant be solved with the same thinking that created them says author Marty Neumeier in this entertaining and original read. Instead he says we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations we can no longer decide the way forward. Today we have to design the way forwardor risk ending up in the fossil layers of business history. This is the third in the authors bestselling series of whiteboard overviews. In his first THE BRAND GAP he addressed the gulf between business strategy and customer experience. In his second ZAG he explored the number-one strategy of high-performance brands. In the third THE DESIGNFUL COMPANY he shows how design thinking can build a culture of nonstop innovation. If you wanna innovate he says you gotta design. Excerpts from The Designful Company (Click images for larger versions)