The Disney Way Fieldbook: How to Implement Walt Disney's Vision of "Dream Believe Dare Do" in Your Own Company

About this book

Business people around the world raved about The Disney Way and Fortune proclaimed it "so useful you may whistle while you work." Now authors Bill Capodagli and Lynn Jackson are back to deliver a comprehensive step-by-step implementation plan based on Walt Disneys principles outlined in the best-selling The Disney Way. The Disney Way Fieldbook provides action plans for instilling Disneys vision into any company complete with diagnostic exercises practice sessions proven advice and insightful questionnaires. Packed with universally applicable tools and techniques the book also features inspiring quotes from Walt Disney himself and little known facts about his extraordinary empire.