The Evolution of New Markets
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June 19, 2003
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ISBN-13: 9780199248896
ISBN-10: 0199248893
About this book
The Evolution of New Markets by Paul A. Geroski. hardcover edition. ISBN: 9780199248896.
How do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with irrational exuberance in the early evolution of markets as was the case with the dot.com boom? This book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers business and investment decisions.
