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The Evolution of New Markets

hardcoverJune 19, 2003
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ISBN-13: 9780199248896 ISBN-10: 0199248893
Publisher
Oxford University Press, USA
Binding
hardcover
Published
June 19, 2003
Weight
0.9 lbs
Dimensions
13.80×1.70×22.80 cm

About this book

The Evolution of New Markets by Paul A. Geroski. hardcover edition. ISBN: 9780199248896.

How do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with irrational exuberance in the early evolution of markets as was the case with the dot.com boom? This book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers business and investment decisions.