The Focus Group Kit: Volumes 1-6

About this book

"This kit will provide the reader with a systematic and readable approach to the design implementation and analysis of focus group data. The material is presented to help the novice learn how to actually conduct a focus group while at the same time enables those more experienced with focus groups to check their own performance against best practice. These materials will be the benchmark against which the practice of focus groups should be judged." --Ray C. Rist The World Bank Washington DC "The Focus Group Kit is a non pareil work. Its straightforward common-sense approach is represented with such eloquent language. It is a real joy to read. It was refreshing to find more than I anticipated in its pages. Dick Krueger etal. have a talent for capturing the essence of what we all need to do to conduct outstanding focus group research. For me this kit gave new meaning to the process." --Gail Redd Expert Moderator Washington DC You have just been asked to run a focus group but you dont know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information youve gathered? How do you put it all together into one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit. The kit provides you with all youll need to know to run a successful focus group from initial planning stages to asking questions from moderating to the final analyzing and reporting of your research. Its all here!