The Franchise E-factor: A Franchisors Guide to Managing the Franchise Relationship

About this book

"The book packs a powerful punch. Without a doubt EVERY franchisor executive should read it." - Kate Groom General Manager Signwave The Franchise E-Factor Model has helped thousands of franchisors franchisees and franchise advisers around the globe to better understand why franchise relationships inevitably become strained. In this new book developer of the Franchise E-Factor Greg Nathan provides franchisors with over 130 practical strategies for moving franchisees through the six stages of the Franchise E-Factor into the interdependent We Stage. Perfect for franchise executives to carry with them while traveling for ideas and inspiration. Written specifically for franchisor executives. 96 pages quality softcover edition. Contains cartoons and illustrations of the Franchise E-Factor stages.