The Fundamentals of Design Management

About this book

The book explicitly places the principles and processes of design within the context of a business or enterprise explaining how design management can relate to the cultural environmental political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management and as such is of relevance to students of a number of disciplines: from art and design to business marketing or media. The Fundamentals of Design Management is supported throughout by a range of interviews and case studies taken from design practitioners and industry experts.