The Golden Age of Advertising: The 50's
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About this book
As McCarthyism swept across the United States and capitalism was king America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation companies in the 50s promoted everything from vacations in Las Vegas where guests could watch atomic bombs detonate to cigarettes as healthy mood enhancers promoted by a baby who claims his mother feels better after she smokes a Marlboro. From "The Worlds Finest Automatic Washer" to the Cadillac which "Gives a Man a New Outlook " youll find a colorful plethora of ads for just about anything money could buy. "The ads do more than advertise productsthey provide a record of American everyday life of a bygone era in a way that nothing else can." Associated Press US "... time capsules that couldnt be more timely." Vogue US edition Jim Heimann is a resident of Los Angeles a graphic designer writer historian and instructor at Art Center College of Design in Pasadena California. He is the author of numerous books on architecture popular culture and Hollywood history and serves as a consultant to the entertainment industry.
