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The HP Phenomenon: Innovation and Business Transformation

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The HP Phenomenon tells the story of how Hewlett-Packard innovated and transformed itself six times while most of its competitors were unable to make even one significant transformation. It describes those transformations how they started how they prevailed and how the challenges along the way were overcomereinforcing David Packards observation that "change and conflict are the only real constants." The book also details the philosophies practices and organizational principles that enabled this unprecedented sequence of innovations and transformations. In so doing the authors capture the elusive "spirit of innovation" required to fuel growth and transformation in all companies: innovation that is customer-centered contribution-driven and growth-focused. The corporate ethos described in this bookwith its emphasis on bottom-up innovation and sufficient flexibility to see results brought to the marketplace and brought alive inside the companyis radically different from current management "best practice." Thus while primarily a history of Hewlett-Packard The HP Phenomenon also holds profound lessons for engineers managers and organizational leaders hoping to transform their own organizations. "At last! The HP Way that most famous of all corporate philosophies has taken on an almost mythical status. But how did it really work? How did it make Hewlett-Packard the fastest growing most admired large company of the last half-century? Now two important figures in HPs history Chuck House and Raymond Price have finally given us the whole story. The HP Phenomenon is the book weve been waiting for: the definitive treatise on how Bill and Dave ran their legendary company day to day and year to year. It should be a core text for generations of young entrepreneurs and managers a roadmap to building a great enterprise."Michael S. Malone author of Bill & Dave: How Hewlett and Packard Built the Worlds Greatest Company