The Individualized Corporation: A Fundamentally New Approach to Management

About this book

Based on six years of research and hundreds of interviews with managers at every level of companies such as Intel ABB Canon 3M and McKinsey The Individualized Corporation explores the collapse of an outmoded corporate form and reveals the emergence of a fundamentally different management philosophy--one that forces on the power of the individual as the driver of value creation in the company and the importance of individuality in management. The image of the "Organization Man" as a cog in a corporate machine has become both dated and dangerous. Rather than try to force employees into a homogeneous corporate mold based on a companys strategy structure and system world-renowned scholars and consultants Sumantra Ghoshal and Christopher Bartlett argue that managers must embrace a philosophy based on purpose process and people that focuses on developing and leveraging the individuals unique talents and skills--a companys most important source of competitive advantage. Without proposing a universal solution or a quick-fix prescription this important book provides an indispensable guide for those who must lead their companies into the next century.