The Innovator's Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges
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About this book
A step-by-step guide to successfully transforming any organization It is well recognized that succeeding at innovation is fundamental in todays hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call innovation is messy and difficult and too often lacks the rigor and discipline of other management processes. The Innovators Field Guide: Market Tested Methods and Frameworks to Help You Meet Your Innovation Challenges changes that. It is a practical guide that moves beyond the why to the how of making innovation happen for leaders and practitioners inside organizations of all sizes. Written by two pioneers in the field of embedding innovation in organization The Innovators Field Guide focuses on the most pressing innovation problems and specific challenges innovation leaders will face and offers concrete solutions tools and methods to overcome them. Each chapter describes a specific innovation challenge and details proven ways to address that challenge Includes practical ideas techniques and leading practices Describes common obstacles and offers practical solutions Any leader or professional who needs concrete solutionsright nowto the critical challenges of innovation will find invaluable aid in the practical easy-to-understand and market-tested approaches of The Innovators Field Guide.
