The Innovator's Way: Essential Practices for Successful Innovation

About this book

Innovation is the ruling buzzword in business today. Technologycompanies invest billions in developing new gadgets; business leaders see innovation as the key to acompetitive edge; policymakers craft regulations to foster a climate of innovation. And yetbusinesses report a success rate of only four percent for innovation initiatives. Can wesignificantly increase our odds of success? In The Innovators Way innovationexperts Peter Denning and Robert Dunham reply with an emphatic yes. Innovation they write is notsimply an invention a policy or a process to be managed. It is a personal skill that can belearned developed through practice and extended into organizations. Denning and Dunham identifyand describe eight personal practices that all successful innovators perform: sensing envisioning offering adopting sustaining executing leading and embodying. Together these practices canboost a fledgling innovator to success. Weakness in any of these practices they show blocksinnovation. Denning and Dunham chart the path to innovation mastery from individual practices toteams and social networks.