The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect Qualify and Close Leads

About this book

Build a High-Impact Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged highly automated digital sales prospecting system that attracts more qualified leads shortens sales cycles and increases conversion rates&;painlessly! In The Invisible Sale Tom Martin reveals techniques he&;s used to drive consistent double-digit growth through good times and bad with no cold calling. Martin&;s simple repeatable process helps you laser-target all your marketing activities sales messages and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple straightforward language&;real-life case studies&;easy-to-understand templates&;and actionable solutions! &; Discover the &;invisible funnel &; where self-educated buyers are making decisions before you know they exist &; Leverage Funnel Optimized website design to identify your prospects&; key challenges before you ever speak to them &; Integrate social media content and email to optimize the entire prospecting process &; Make every sales call count with behaviorally targeted email prospecting &; Leverage Twitter Facebook and LinkedIn to efficiently &;prospect at scale&; &; Use the science of propinquity to choose &;outposts &; strategize social networking and drive offline campaigns &; Save money by rightsizing production quality to each marketing requirement &; Rapidly create keyword-rich text content and use it widely to promote self-qualification &; Create webinars and tutorials more easily and painlessly than you ever thought possible &; Choose low-cost devices apps software and accessories for quickly creating high-quality DIY media content &; Learn how to apply Aikido Selling Techniques to close self-educated buyers