The Lean Machine: How Harley-Davidson Drove Top-Line Growth and Profitability With Revolutionary Lean Product Development

About this book

There may be no more iconic American brand than Harley-Davidson. But like many storied companies Harley has had to evolve to stay on top and at times its very existence has been threatened. Practically extinct in the mid-1980s the company began a miraculous turnaround centered on a product development and manufacturing revolution. With dramatic improvements in efficiency and bottom-line results Harley returned to dominance. At the core of this incredible story was author Dantar Oosterwal who brings the transformation of Harley-Davidson to life in "The Lean Machine". Filled with crucial lessons for any product development environment its also a great American success story.