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The Licensing Business Handbook 7th Edition

mass_market – June 6, 2008
by The Editors of The Licensing Letter
$875.98 USD
$875.98 USD
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ISBN-13: 9781885747969 ISBN-10: 1885747969
Publisher
Brand: EPM Communications, Inc.
Binding
mass_market
Published
June 6, 2008
Weight
1.1 lbs
Dimensions
0.00×0.00×0.00 cm

About this book

The Licensing Business Handbook 7th Edition by The Editors of The Licensing Letter. mass_market edition. ISBN: 9781885747969.

A comprehensive business guide for property owners, manufacturers and their agents. Whether youre a beginner or veteran, youll rely on the Licensing Business Handbook for the tools you need to build new revenue streams and profit centers. This well-organized guide shows you how to make money through licensed characters, teams, logos, trademarks, celebrities, events, fashion labels, likenesses and designs. PLUS: How to acquire properties that fit your goals … Extend product lines with minimal investment … Bring an existing consumer base to your product … And much more.